A lot of what I do relates to carbon footprints, ranging from custom software and database development to straight analysis services. From that vantage point, I've been thinking a quite a bit about the current popularity of carbon footprints. What I am preparing to discuss is a set of questions that haven't really been addressed yet:
- Do we need to carbon footprint everything in this world? That is, do we need to footprint every product and service, or is there a reasonable way to limit the scope?
- If we end up with a list of things to footprint (products, services, or broad categories), how do we ensure consistency in all the analysis so people can confidently make decisions based on the results?
- Will carbon footprints prompt most consumers to make significantly better environmental choices in their consumption?
- What is the real value of carbon footprinting? To support business decisions? To optimize product delivery systems and processes? To enable more informed purchasing by consumers?
- What is all this going to cost? And how much time is it going to take?
Over the next several weeks, I am hoping to explore these and other related questions in some detail.